“When I hung up, I was like, ‘Oh snap, what did I just OK?’ ” Elliott tells Rolling Stone. Luhrmann enlisted Missy Elliott, mere weeks away from releasing “Get Ur Freak On,” to produce the track. ![]() “It had plutonium magic dust from the second the record started,” Fair says 20 years later. Fair’s boss, Jimmy Iovine, tasked him with bringing it to life. Preparing for the release of Moulin Rouge!, the director wanted to commission a cover of Labelle’s “Lady Marmalade” that would unite a handful of A-list pop divas and lend the movie a smash single. Fair had produced several hit soundtracks, including Pretty Woman and Reality Bites, and Luhrmann was riding high after the crossover success of 1996’s Romeo + Juliet. In early 2001, newly appointed A&M Records president Ron Fair was summoned to a meeting with Baz Luhrmann.
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